The strategic planning and management of a major international event
Strategic planning is a process in which an organization’s leaders define their vision for the future and identify their organization’s goals and objectives. Strategic management is the management of an organization’s recourse to achieve its goals and objectives.
Music festivals are one of the major international events that require strategic planning and management to ensure their success. The sustainability of music festivals is a crucial aspect that has gained attention in recent years. According to a report by the Greener Festival, the average festival produces 500 tons of carbon dioxide emissions, which is equivalent to the weight of three single-story houses. To address this issue, festival organizers and fans are building sustainability into events by incorporating circular economy strategies across supply chains and performance venues from planning through execution.
In addition, music festivals can have a significant impact on the local economy and community. For instance, the BA (Hons) International Festival & Event Management course at Napier University teaches students how to plan, design, market, operate, and develop events, and also how these events can help local economies and host communities.
To evaluate the strategic planning and management of a major international event such as a music festival, one could consider the following factors:
- Sustainability: How well does the event incorporate sustainable practices? What is the environmental impact of the event?
- Economic impact: How does the event contribute to the local economy? Does it create jobs or generate revenue for local businesses?
- Cultural impact: How does the event celebrate and promote local culture? Does it attract visitors from different parts of the world?
- Management: How well is the event organized? Are there any logistical issues or safety concerns?
These factors can be used to evaluate the success of an international event such as a music festival
The following are some of the key dimensions to consider while evaluating the strategic planning and management of a major international event, such as a music festival.
- Event Objectives and Mission: Assess the clarity and alignment of the event’s objectives with its mission. Is the event primarily focused on entertainment, economic growth, cultural promotion, sustainability, or a combination of these goals?
- Stakeholder Engagement: Evaluate how well the event engages and collaborates with various stakeholders, including local authorities, residents, sponsors, and performers. The success of such events often depends on the support and involvement of these parties.
- Economic impacts: Analyze the economic impact of the event on the destination. This includes factors like job creation, increased tourism, and revenue generated. Assess whether the event met its economic targets and whether these benefits were distributed equitably.
- Cultural promotion: Examine how the event promotes the local culture and whether it respects and celebrates the cultural heritage of the destination. Assess the authenticity of cultural elements incorporated into the event.
- Sustainability initiatives: Evaluate the event’s sustainability efforts. This includes assessing the event’s environmental impact (e.g., waste management, carbon emissions), social impact (e.g., community engagement), and economic sustainability (e.g., planning for long-term financial viability).
- Risk management: Analyze the event’s risk management strategies, including contingency plans for adverse weather, security concerns, or other unforeseen challenges.
- Marketing and Branding: Evaluate the event’s marketing and branding strategies. Assess how well it attracted attendees, both locally and internationally, and whether it effectively communicated its value proposition.
- Infrastructure and logistics: Review the event’s logistical planning, including transportation, accommodation, and venue management. Determine whether the infrastructure was adequate and well-maintained.
- Innovation and adaptability: Assess the event’s ability to innovate and adapt to changing circumstances, such as technological advancements or shifts in consumer preferences.
- Post-event evaluation: Examine the event’s post-event evaluation process. Did it collect and analyze feedback from attendees and stakeholders to make improvements for future editions?
- Legacy and long-term impact: Consider the event’s long-term impact on the destination. Did it leave a positive legacy, such as improved infrastructure, increased cultural awareness, or sustainable practices that benefit the local community?
- Financial performance: Analyze the financial performance of the event, including budgeting, revenue, and expenses. Determine whether it met its financial goals and whether it had a positive or negative financial impact on the destination.
Overall, a comprehensive evaluation of the strategic planning and management of a major international event should take into account a range of economic, cultural, and sustainability factors to determine its success and its contribution to the host destination